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Under Armour hires longtime Nike executive to guide footwear sales strategy

Under Armour has hired a longtime Nike executive to guide the Baltimore company's fast-growing footwear division.

Peter Ruppe served nearly 25 years with Nike. Most recently, he headed Alchemy Global, an online investment platform for the sports and entertainment industries.

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Under Armour's footwear unit hit its stride last year, with the brand seeing big jumps in sales of running and basketball shoes.

Ruppe's responsibilities will include "guiding the strategy, merchandising and development of all footwear, including men's, women's and youth offerings," Under Armour said in a news release.

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