Under Armour has extended its endorsement deal with professional golfer Jordan Spieth for another 10 years, a move designed to build the brand's presence in the golf category.
Spieth, who became an Under Armour-sponsored athlete in 2013, will be the first golfer to wear Under Armour apparel as well as footwear and accessories during competition, the company said. The 21-year-old golfer is ranked 9th in official world rankings and won his first PGA Tour victory at the 2013 John Deere Classic.
He is helping the Baltimore-based sports apparel brand develop and test its first golf shoe and will appear in digital, print and social media marketing campaigns. Under Armour plans to start selling the new shoe in the spring.
"Jordan is an incredible talent and has already accomplished so much in his short career," said Ryan Kuehl, Under Armour senior category director for global golf and tennis, in the announcement Wednesday. "This long-term commitment to each other emphasizes Under Armour's continuing drive for dominance in the golf category."
The announcement follows the signing of British tennis star Andy Murray, who agreed to a four-year deal that will include Under Armour appearances starting this year.
Spieth, who turned professional in December 2012 at age 19, has finished in the top 10 on the PGA Tour 18 times and was the youngest runner up in the history of the Masters Tournament in 2014.
"I've really enjoyed being on this journey with Under Armour since turning professional, and I can't wait to accomplish great things together in this next phase of my career," Spieth said in the announcement.