Cam Newton to debut $500 gold cleats at Super Bowl if named NFL MVP

If Cam Newton wins the NFL MVP award on Feb. 6, the style-conscious quarterback will debut gold cleats at the Super Bowl, according to Under Armour, which will sell 50 pairs for $500 apiece.

The cleats will be autographed and sold on the website of the Baltimore-based athletic apparel and footwear brand.


Half of the proceeds will be donated to the Cam Newton Foundation, which aids in youths' education and development.

It is uncertain if Newton would wear the shoes during warm-ups before the Super Bowl on Feb. 7, or during the game itself. He's a favorite for MVP after leading the Carolina Panthers to a 15-1 regular-season mark.

Newton and many other players often use the pregame period to model cleats, some with radical new designs. Before last Sunday's NFC championship game, Newton displayed the names of his teammates in blue lettering across his Under Armour football cleats.

The NFL is stricter about what shoes players wear once the games begin.

Newton's gold shoes correspond with the golden anniversary of the Super Bowl, which was first held after the 1966 season.

"They're limited edition," said Ryan Kuehl, Under Armour's vice president for sports marketing and sponsorships, said of the cleats. He said the company will also roll out Newton-themed digital and social promotions around the MVP announcement and Super Bowl pitting the Panthers and Denver Broncos.

Newton wore gold cleats during warm-ups of a  regular season game last month to mark the fifth anniversary of his Heisman Trophy while at Auburn.

Under Armour signed Newton to his shoe and apparel deal in 2011 when he turned pro.

It aided the company that he had worn the brand in college since Auburn is an Under Armour-outfitted school. "I know it was extremely helpful for us, knowing what he liked and what he didn't like," Kuehl said.