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Under Armour will sponsor Brazil's most decorated soccer club

Expanding into soccer-mad Brazil, Under Armour added to its roster of soccer team sponsorships Tuesday, announcing a multi-year deal to outfit football club Sao Paulo.

Starting in May, the club's teams will wear Under Armour-designed uniforms and training gear. Soccer fans will be able to buy authentic and replica apparel in Brazil and through UA.com.

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"São Paulo has played a significant role in football becoming a cultural passion for Brazilians as well as spreading the flair and electric style of play that has become a symbol of the country's everlasting impact on how the game is played on pitches all over the world," said Peter Murray, the Baltimore-based sports apparel breand's vice president of global brand and sports marketing, in the announcement.

"Their tradition of winning, development of young footballers and strong reputation for embracing innovation makes them a great fit for Under Armour," Murray said.

The Sao Paulo club has won six national titles and 12 international titles, including three club world championships.

Under Armour will unveil the new uniforms before the start of the 2015 Brasileirao Serie A season.

The company also sponsors Tottenham Hotspur of the English Premier League, Colo-Colo of the Chilean Primera Division, and Cruz Azul and Toluca of Mexico's Liga MX.

Jermaine Jones, a U.S. International and Major League Soccer star, became an Under Armour-sponsored athlete in October, and the company recently announced a partnership with DDutch soccer star Memphis Depay, who last year became the youngest player to score for the Netherlands in a World Cup.

lorraine.mirabella@baltsun.com

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