Under Armour unveiled its first uniform designs for Southampton Football Club, part of a seven-year partnership between the Baltimore brand and the English soccer club.
Under Armour created both home and away uniforms for the 2016/2017 season, designing the gear in the new Innovation Lab at the UA Lighthouse, Under Armour's manufacturing and design center in Port Covington. The partnership kicked off July 1 and was first announced in April.
"Southampton FC is a club with incredible hunger, and we wanted to provide a kit to help fuel their ambition as a club on a continued ascent," Peter Murray, Under Armour's vice president of global sports marketing, said in Tuesday's announcement.
"We've also immersed ourselves in the culture and values of this football club and their passionate fans, and created a kit that marries tradition with forward-thinking innovations," Murray said.
The club's partnership with Under Armour includes efforts to help develop the next generation of academy talent by providing more than 5,000 pairs of footwear over seven years. The brand also expects to design uniforms for more than 5,000 children through the Saints Foundation.