Under Armour has unveiled 1980s-inspired jerseys for the Southampton Football Club's upcoming season, designed for the U.K. team in the brand's Innovation Lab in Baltimore.
The home shirts were inspired by the Saints 1980-1983 seasons and players such as Kevin Keegan and all-time top scorer Mick Channon, featuring a single vertical white stripe through the center and back. Away shirts feature teal and black stripes.
In animations to kick off the uniform launch, Saint stars Manolo Gabbiadini, Ryan Bertrand, Fraser Forster and Maya Yoshida have been transformed into 1980s superheroes. The animations appear on the Southampton FC YouTube channel.
In the animations, the players use their powers to rescue stolen uniform designs from a villain and return them safely to a top secret Under Armour design lab. The team invites fans to join the conversation across social media using #MadeForHeroes and place pre-orders. Uniforms also will be available on Under Armour's website.
The jerseys were designed in Under Armour's Innovation Lab in Baltimore, featuring the brand's four-way stretch HeatGear fabric, designed for improved mobility and moisture wicking.
"The launch of the new kit is the first chapter in the story of our fans' seasons," said David Thomas, commercial director of Southampton FC. "We wanted to combine the innovative nature of our partnership with Under Armour with a tongue-in-cheek nod to the match day heroics of our First Team squad."