Kip Fulks
Kip Fulks (Christopher_Crews /)

Under Armour announced changes Thursday to its team of top executives, appointing Kip Fulks, founder Kevin Plank's first partner, to the new role of chief product officer and bringing in leaders from Amazon and VF Corp.

Amazon marketing executive Andy Donkin will become Under Armour's chief marketing officer.


The changes reflect the brand's global growth, the company said.

Fulks has served in top leadership roles since the company started in 1996. In the new role, he will lead category management, marketing, product, merchandising, innovation and sourcing, "to deliver best-in-class products and brand experiences to athletes around the world," the company said.

"As my first partner, Kip has played an instrumental role in building the Under Armour Brand and has demonstrated superior leadership across the organization for the past 20 years," Plank, also Under Armour CEO, said in the announcement.

Fulks, who at one time had served as president of footwear and innovation, has been acting chief marketing officer since November and leading the search for a permanent CMO.

At Amazon, Donkin was head of worldwide mass and brand marketing, managed the global media budget and developed campaigns globally for North America, Europe and Asia. He was behind ad campaigns for Amazon Prime,  Amazon FireTV, Amazon tablets, Amazon Kindle, Amazon Echo and Amazon retail. He will start at Under Armour Aug. 22.

Under Armour also announced Colin Browne as president of global sourcing. Brown has led sourcing for multi-billion dollar brands for more than two decades and most recently was vice president and managing director of VF Corp. He will join Under Armour Sept. 6.

The changes come after two top executives left Under Armour in July, including Henry Stafford, former chief merchandising officer, and Robin Thurston, former chief digital officer.

Donkin and Browne will both report to Fulks.