Under Armour launches "Athlete Recovery Sleepwear," endorsed by Tom Brady. (Courtesy video)

Under Armour has hired a former General Motors executive to serve as chief innovation officer.

Clay Dean, who will help the Baltimore sports apparel brand shape its global innovation vision and strategy, will work from the Baltimore headquarters and report to Kevin Haley, president of category management and innovation, the company said Monday.


In his new role, Dean will collaborate with the company's internal design, marketing, product and category management teams.

"Clay brings a unique perspective to Under Armour and deep roots in design, manufacturing and innovation that will be critical in guiding how we make and deliver products now and in the future," Haley said in the announcement.

Developing category-defining products and technology, "is at the core of everything we do," Haley said.

Dean worked at GM for more than 20 years, most recently leading the automaker's Global Advanced Design group. He was behind the vision for several of GM's concept cars, serving as chief designer on a team that produced the Hummer H2, H2 SUT and H3.

He graduated from Brigham Young University with a bachelor of fine arts degree in industrial design.