Under Armour Inc. has filed a lawsuit against Salt Armour Inc., saying the Boca Raton-based seller of saltwater fishing apparel has violated the Baltimore brand's trademark rights.
The complaint says consumers will be misled into thinking Under Armour makes or licenses Salt Armour and Defense Armour clothing, accessories, sporting goods and fishing and tactical gear.
Under Armour, a Baltimore-based sports apparel brand with $3 billion in annual sales, has expanded over the years into fishing clothing, accessories and gear.
Salt Armour representatives did not immediately respond to a request for comment.
The Florida company, which calls itself a lifestyle fishing apparel brand, "has quickly grown into a multimillion dollar company that is on track to shatter every fishing industry record," the company says on its website. "Being on the Salt Armour Team means more than wearing a logo, it means a shared connection of anglers across the globe who are bonded by a love of fishing."
Under Armour filed the lawsuit Monday in federal court in Baltimore, seeking to stop the use of the the Salt Armour and Defense Armour names. The Baltimore company is demanding profits from the use of those names and damages, including $200,000 for operating saltarmour.com and defensearmour.com websites.
The Baltimore company has opposed two of Salt Armour's trademark applications and "has repeatedly asked [Salt Armour] to stop its infringing conduct but [SaltArmour] refused," the lawsuit says.