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Under Armour's Stephen Curry basketball shoes rank fourth, survey shows

Kate Kibler, senior director of marketing, displays Curry One basketball shoes in the Under Armour Brand House in Harbor East.
Kate Kibler, senior director of marketing, displays Curry One basketball shoes in the Under Armour Brand House in Harbor East. (Kim Hairston / Baltimore Sun)

There's no denying the power of Nike's Swoosh logo, and when it comes to the online market, the brand's athletic shoes dominate as well, a report out this week shows.

But Under Armour's Stephen Curry basketball shoes are rising in the ranks, according to digital commerce firm Slice Intelligence. The Curry brand is now the fourth most popular NBA player shoe, Slice says.

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"Under Armour's first major NBA endorsed player shoe line is still below Nike's lineup, but, like Steph himself, is getting increasingly popular," the report said. "The shoe has been 170 percent more popular during the past six months compared to the previous half-year period."

The analysis found that 64 percent of online athletic footwear shoppers buy Nike shoes. Nike's website has cornered about a third of the online market, beating out both Amazon and Zappos.

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Slice lists the top four NBA player shoes as Nike Air Jordan, with 72 percent of sales, Nike Kobe, with a nearly 14 percent share, Nike LeBron, with about 10 percent, and Under Armour Curry One and Curry Two, with more than 4 percent of sales.

Curry's have been selling best in the player's Golden State Warriors home state, with San Francisco the top market followed by New York, Los Angeles, Baltimore, where Under Armour is based, and Chicago. The New York City metro market is the top region for online sales for Jordan and LeBron shoes, even though the athletes never played for New York teams.

Slice says it measures digital commerce using e-receipts from a panel of more than four million online shoppers.

lorraine.mirabella@baltsun.com

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