ESPN basketball analyst Jay Bilas will become an Under Armour "brand ambassador" in a five-year deal announced today.
The former Duke University basketball player will wear the brand's sports apparel and footwear under the agreement. Under Armour also will sponsor the annual Jay Bilas Skills Camp, a program for college-bound basketball players held throughout the U.S.
"Everything about UA screams cutting edge technology, high level performance, innovation and impeccable style," Bilas said in the announcement. "That's all I've ever wanted to be...Under Armour's commitment to our camps shows how committed they are to growing the game of basketball."
Under Armour also will provide gear for the camp's participants, coaches and staff, he said.
Bilas, a starter on Duke's basketball team from 1983 through 1986, has been an ESPN basketball personality for more than 20 years as a color commentator and studio analyst.
He will join a roster of Under Armour brand ambassadors that includes Deion Sandors, Ray Lewis, Herm Edwards and Steve Mariucci.