Two key members of Under Armour's senior management team will be leaving the company, including the heads of merchandising and digital fitness.
Henry Stafford, chief merchandising officer will leave Under Armour in July after six years with the company, Under Armour announced Tuesday. Kip Fulks, who has focused on key development areas for the company since November, will take on merchandising responsibilities on an interim basis and continue to oversee product and innovation efforts.
Robin Thurston, chief digital officer, also will leave in July. Thurston, a founder of MapMyFitness, joined Under Armour in December 2013 when the company acquired the fitness application. Michael Lee, a co-founder of MyFitnessPal, will take on Thurston's responsibilities. Lee, senior vice president of North America Digital, joined Under Armour in March 2015, when the brand acquired MyFitnessPal.
"I want to take this opportunity to thank Robin for his vision and leadership in building the Under Armour Connected Fitness community from the ground up, helping us grow from the original MapMyFitness platform, to what has now become the world's largest digital health and fitness community, with over 160 million unique registered users across multiple platforms," said Kevin Plank, Under Armour CEO and founder, in the announcement.
Stafford joined Under Armour in 2010, first leading the apparel team, then becoming president of the North America division. He had been in his current role since December 2014.
"Since joining us in 2010, Henry has been an incredible partner and helped us build our brand and tell our story...most recently by driving merchandising of our products throughout the world," Plank said.
lorraine.mirabella@baltsun.com