In April, Under Armour CEO Kevin Plank was candid about sales of the latest signature shoe the company created for Golden State Warriors superstar Stephen Curry.
"While the 3 played very well on court for Stephen Curry and our athletes, a sluggish signature market and a warm consumer reception led to softer-than-expected results," Plank said then during an earnings call. "This has created an inventory imbalance that we are working through. "
The Baltimore brand is trying to turn the page. Curry's Warriors, who lost last season's NBA finals to the Cleveland Cavaliers after blowing a 3-1 lead, are on the verge of capturing their second title in three seasons.
The finals series, which the Warriors could clinch Friday night, is a second chance of sorts not only for Curry but for Under Armour.
Curry has been providing fans peeks of the new shoe in the finals.