Jordan Spieth certainly has a script in his head for attacking the Augusta National golf course as he defends his Masters title beginning today.
The golfer also has a script for what to wear each day -- including pants, cap, belt and polo shirt -- prepared by Under Armour, his outfitter.
The lineup includes a cap bearing the logo of UA Record, the brand’s connected fitness network.
The decision by Under Armour and Spieth to promote UA Record at such a high-profile event illustrates the company’s evolution. In the past few years, analysts say, Under Armour has moved from sports clothing-maker to fitness technology company specializing in performance-based apparel.
Spieth “helped launch the UA Record platform” in 2015, Under Armour said in a release. “Along with Under Armour, he is committed to promoting health and fitness within the sport of golf and the UA Record is an essential tool to further that mission,” it said.