David S. Kruh, advertising executive, dies

David S. Kruh, a retired advertising executive and Air Force veteran, died Tuesday from complications of Alzheimer's disease at his Columbia home.

He was 90.

David Samuel Kruh, whose father owned a chain of New York City cafeterias and whose mother was a homemaker, was born and raised in the Bronx. He was a graduate of New York City public schools.

He enlisted in the Army Air Force during World War II and performed aircraft maintenance at an airfield near Wilmington, Del. He was discharged with the rank of sergeant in 1945.

Mr. Kruh went to work after the war as a salesman for A.S. Beck Shoes in New York City, and in 1952 transferred to Baltimore when he was promoted to district manager.

In 1962, he joined the advertising department of The Baltimore Sun, where he worked until 1966, when he established David Kruh Advertising on North Howard Street.

"He produced TV commercials as well as advertising for Jason's Piano," said his daughter, Hillary E. Kruh, who lives in Roland Park.

He retired in 1985.

During the 1990s, he and his wife, the former Joan Bierer, whom he married in 1982, owned and operated an antiques shop in Columbia. She died in 2007.

Mr. Kruh enjoyed visiting Elderhostels and was an avid reader of history and science.

He also was a classical music lover and a longtime season ticket holder to the Baltimore Symphony Orchestra. He seldom missed a Saturday afternoon broadcast of the Metropolitan Opera. He also studied piano.

Mr. Kruh was a member of the Unitarian Church of Columbia, 7246 Cradlerock Way, Columbia, where a memorial service will be held at 1 p.m. Saturday.

Also surviving are a sister, Phyllis Spar of Poughkeepsie, N.Y.; a stepson, John Bierer of Jacksonville, Fla.; two stepdaughters, Nancy Bierer and Suzanne Bierer, both of Columbia; and two granddaughters. His son, Joel R. Kruh, died in 2007. An earlier marriage to Jessie Siefert ended in divorce.


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