"Baltimore was a big success for us on several levels last year," Bernard said. "It's on the Eastern seaboard and gives easy access to our European fans, for one. Also, the great thing about us is that we want to market ourselves as different from any other racing series, different from NASCAR and Formula One. Our road courses does some of that, our speeds also set us apart. In Baltimore, being a street race in the heart of the city, we reached a younger, more urban audience. We saw that clearly in our demographic studies. Baltimore exposed our sport to new fans. It was a big part of the success there."