"I make the videos when I'm bored," he said. "And the tweeting, I find it a remarkable way to connect with fans. To a lot of people, we're just race helmets in cars. They know you by your name, but they don't really know who you are. Racing doesn't have a physical appearance. If you win the race, you might get 30 seconds of interviews. We're much more hindered, but being social with twitter, I can reach 20-plus thousand people at once. It's crazy to think about."