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Amazon Kindle Fire's impressions growing 19 percent a day on Millennial Media's network

Millennial Media, a top mobile advertising firm based in Baltimore, put out its latest monthly "Mobile Mix" report that updates trends in the industry based on what the company is seeing in its network. The early results are in: users of the Amazon Kindle Fire tablet are actually using the device! (Okay, we're not that shocked.)

Millennial reports impressions from the Kindle Fire grew at an average daily rate of 19% since its launch in mid-November. And, the Fire has slightly outpaced the impression numbers from the launch of the original iPad in early 2010, according to Millennial.

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These are interesting times for the Kindle Fire. Clearly, there are people out there who really want the device. Yet it got knocked down a peg recently in a New York Times article for a number of hardware and software issues.

No doubt, though, Amazon and Jeff Bezos aren't going to be deterred. They're in it for the long haul.

Millennial put together this snappy graphic that shows the evolution of the Kindle line (see below). Sexy. Ahem. Kidding. Has anyone really thought of the Kindle as "sexy", the way Apple devices are often considered?

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