Ultimate Fighting Championship President Dana White wrote this editorial for The Baltimore Sun to express the significance of the UFC showing a live sporting event on network television and how this would elevate mixed martial arts like never before.
For football fans, maybe you recall where you were on Jan. 3, 1993, when the Buffalo Bills pulled off “The Comeback” against the Houston Oilers, erasing a 32-point deficit to win the now legendary playoff game. And for boxing fans, maybe it was Feb. 11, 1990, when heavyweight champion Mike Tyson suffered a dramatic upset at the hands of Buster Douglas in Tokyo, Japan.
Regardless of the year, the teams or the outcome, sports give us an outlet and an opportunity to be a part of history. It’s something we can tell our kids about decades later, something we relive with our buddies over beers as we recount where we were and how our lives have changed since.
In just a few days, we at the Ultimate Fighting Championship are presenting fans across the world with another opportunity to be a part of sports history. This Saturday, live and free on FOX from the Honda Center in Anaheim, Calif., the UFC heavyweight championship of the world will be decided when undefeated Cain Velasquez defends his crown against knockout artist and number one contender Junior dos Santos.
Not only does this mark our first event on FOX since we announced a multi-year broadcast agreement with the network this past summer, but it marks a return to the glory days for many sports fans. It signals a return to the days when sports’ biggest prize – the world heavyweight title – is decided live and free on network television.
If you’re interested in watching an epic heavyweight title fight, we hope you’ll tune in this Saturday at 9 p.m. ET/6 p.m. PT. You don’t have to choose between UFC and the Pacquiao fight, either. We’re on before the Filipino sensation even hits the ring, so feel free to check out both events. It will be a great night for sports fans.
We’re bringing live sporting events on network television to the next level. We wouldn’t want you to miss out.