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Millennial Media snags InMobi exec to launch Southeast Asia operation

The mobile talent wars continue to heat up.

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Baltimore-based Millennial is a top, independent competitor in the nascent field of mobile advertising, going toe to toe with Google and Apple and others, such as InMobi, in the hot field of advertising on mobile devices.

Millennial hired an InMobi executive in Southeast Asia, Robert Woolfrey, to launch its Singapore office.

Mack McKelvey, a spokeswoman for Millennial, said in an email that Woolfrey's hiring was "more about Robert than his previous employer," and that "numerous candidates" were interviewed. She noted that Woolfrey had six years of collective experience working in mobile in Southeast Asia.

Millennial is a story of rapid growth for a Baltimore company that's at the forefront of the quickly-shifting mobile device landscape. Millennial Media was founded five years ago. It's growth was recently recognized by Inc. magazine in a survey that showed its revenues rose more than 3,000 percent from 2007 to 2010. And revenues last year totaled nearly $48 million.

Stephen Root, Millennial's chief operating officer, told me in an interview that Millennial is looking to hire 15-20 people to be based in Singapore and to cover the region, including Malaysia, Indonesia, Vietnam, Thailand, and the Phillipines. " It's incredibly promsing what we can do in the region," he said.

"Our growth this year has been very strong," Root continued. "Things have gone very well in the market."

Millennial has about 200 employees total, with the majority in Baltimore. The company also has offices in New York, Chicago, San Francisco, Los Angeles, Atlanta, Dallas and Detroit. In Europe, it has an office in London and is getting ready to expand into France and Germany, Root said. Also in the works: a Washington DC office, he said.

Millennial has such a strong need for engineering talent, Root said, that it's looking to hire engineers in certain offices around the U.S., in addition to its openings in Baltimore. The company is trying to be opportunistic in hiring hard-to-find mobile talent in whatever markets they can find engineers, he said. But the bulk of the job openings -- 20 to 30 at any given time -- remain in Baltimore, Root said.

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