To have a chance at being interesting, columnists need to frequently risk being wrong. Let's just say I have tried very hard to be interesting. As evidence, here is a 2004 column I wrote on Google and Apple, pooh-poohing the messianic aspirations of tech companies and saying Google would eventually end up a gray, ho-hum multinational -- like Apple. The money graf:

At the time Steve Jobs was in the process of pulling off his latest comeback, and he would soon blow the column's premise out of the water. Apple may be the most amazing company of all time. In tribute I reprise the whole thing here so you can see how wrong he proved me. The column may be wrong about Google, too. RIP Steve Jobs.

Advertisement

The column from May 5, 2004:

Advertisement
Advertisement
Advertisement