Are you buying less diapers or trading down to cut costs?
A recent story by the Wall Street Journal points out that the volume of diapers sold in the U.S. fell 1 percent in the four weeks ending Sept. 4 from a year earlier.
Here's an excerpt:
The WSJ makes an interesting connection between slowing diaper sales and the uptick in diaper rash ointment purchases. Analysts and pediatricians tell the paper that "the higher sales likely reflect either less frequent changes or a shift to lower quality diapers."
If you keep reading, you'll discover the fine print:
Okay. Given that the data seems squishy and the reasons for the sales decline unclear, does the story seem odd to you?
Maybe I missed it, but the story doesn't mention that parents are using cloth diapers, which could account for lesser sales.
What do you think?