Why would I ever root against the Orioles? So that one division rival can oust another? Why should I care which of those teams makes the playoffs? Hell, if I had to pick, I'll take the Red Sox for the playoffs. If the Rays start making the playoffs on a regular basis, they may start to develop a fanbase, something that is non-existent for them now. If that started happening, their revenues would increase and they might really prove to be a more formidable organization than they are already. Boston will continue to be an AL East powerhouse whether they make the playoffs this year or not.