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The New Yorker vs. The Daily

Congratulations to "The New Yorker," for proving, in a sense, that 1,000 words is worth a picture. The magazine has 100,000 iPad readers, including about 20,000 people who bought subscriptions at $59.99 a year. And those sales came even though the venerable magazine lacked the frills that other publications have crammed onto their iPad apps, a New York Times article noted. "Instead of loading its iPad app with interactive features, the magazine focused on presenting its articles in a clean, readable format," it said.

If you can remember way, way back to the introduction of Apple's iPad, publications rushed to take advantage of its sharp display, touch screen technology and video capability. Rupert Murdoch's "The Daily" was created expressly for the device, and when it launched in February, it was visually arresting. But some folks were put off by the early editions' mile-wide-and-inch-deep approach to the news.

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In many ways, The New Yorker offers the antithesis of that approach. It's really too early to determine which publications will be winners and losers in the iPad era, but it will be interesting to see how the different approaches work out. Will readers want the sizzle or the steak?

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