It's so secret that many moms control much of the household spending.
Now that smartphones have become ubiquitous, moms have become a "shopping force" and retailers and marketers are taking notice, according to this Washington Post article.
The article points out that moms are becoming early adopters of smartphone technology. That doesn't surprise me, given moms I know are major multitaskers -- whether they're working moms or stay-at-home moms or in between.
I've had a smartphone for a long time but since I switched to a iPhone earlier this year, my online consumption has skyrocketed to a point where my husband constantly reminds me to stop checking my phone. I also do a lot of online banking, mobile shopping, reading and other things on my phone.
In response to moms' voracious use of smartphones, companies and retailers are trying to understand their habits and turn that information into dollars.
What made you switch to a smartphone? Has it made you more efficient or less so? And do you think it's a good idea that marketers are trying to cater to moms?