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YouTube wants to compete with the boobtube

Finally, YouTube is planning to bring some order -- and more professionally produced content -- to the chaos of content that is its site.

The WSJ is reporting today that YouTube, owned by Google, plans to restructure its home page into a bunch of "channels" to make it easier for us lazy viewers to browse such content as "arts" or "sports." (Umm, how is this different from its current design, WSJ?)

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The company also plans to pump a $100 million to commission "low-cost content" designed exclusively for the Web, the WSJ says. Let's hope this "low-cost content" isn't really a synonym for "crap."

Here's why these changes matter, per the WSJ: The pending changes are a big bet by the world's most-popular video site to push in a new direction. Between the Wild West of user-generated content and the pricier precincts of full-blown TV shows, Google is hoping to carve out a niche of original, professionally produced Web videos that it hopes will cultivate loyal viewers.

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But seriously, YouTube, let's chat for a moment. Who are you trying to be? Everyone loves watching videos of chattering twin babies and talking dogs? Such video clips are HUGE, and probably bigger than anything YouTube will ever professionally produce. So why spend the $100 million? Because you have it? Okay, well, that's a good enough answer, I guess.

Can YouTube's professional content ever beat the Bed Intruder video?


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