The 17 Day Diet Book, the latest in a long line of faddish diets, is powering up the best-seller lists.
Dr. Mike Moreno's book sits atop the New York Times' list of advice books, and is #18 overall on USA TODAY's list. Quite a rise for a book that was originally self-published, but the plan has received several scoops of publicity on the Dr. Phil show.
There have been plenty of diet best-sellers on the USA Today list over the years, including The 4 Day Diet; 21 Pounds in 21 Days; The 5 Day Miracle Diet; The Fiber35 Diet; The 3-Hour Diet; and The 400 Calorie Fix.
Seems that you need a catchy number in your title to have successful diet book. Or just a place such as South Beach or the Mediterranean. Beyond that, aren't the basics all the same? Eat your veggies and other whole foods, go easy on junk food, and exercise regularly. I guess that simple advice seems old-hat, and much less sexy than the newer plans.