That trailer, I guess, will have to be changed too,
The upshot of the ratings fight over the "The King's Speech" is that if you want to see the unexpurgated version in a theater again (or for the first time), you'll have to see it this week.
The Weinstein Company submitted a new version, re-edited from the one dubbed "R" for a limited patch of salty language, to the Classification and Rating Administration of the MPAA and the National Association of Theater Owners. The result is a new rating: "PG-13." Also, on request from the Weinstein Company, CARA set aside a regulation stating that a film must be withdrawn from theaters for 90 days before distributors substitute a re-edited version.
Rachel Abrams of Variety quoted MPAA President and Interim CEO Bob Pisano: "The Weinstein Company has undertaken a commitment to ensure, through a revised advertising campaign, that it will be clear to consumers that a newly rated version of this film is coming to theaters near them."
I presumes this means an ad line like, "Now the whole family can see 'The King's Speech,'" as opposed to "See 'The King's Speech' as you've never seen or heard it before!"
The idea that this eloquent film needed to be re-rated for one scene with four-letter words is ridiculous. The result rends the comic-dramatic fabric of David Seidler's Oscar-winning script.
I wish that The Weinstein Company had continued its good fight to portray how ridiculous the ratings board can be. Instead TWC has chosen to cut a deal to woo family audiences.