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The hiring of Pat Shurmur as the Cleveland Browns' head coach and Jay Gruden as the Cincinnati Bengals' offensive coordinator could cause a change in the division. Half of the offenses in the AFC North might be West Coast ones now.

Playing that style of offense won't be an adjustment for Ravens coach John Harbaugh.

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"I had a chance to see it close hand in Philadelphia (under Andy Reid) for a number of years," Harbaugh said. "Everybody around the league's doing it. It's a great offense. It's a ball-control offense. It expands on the running game with a controlled passing attack. It's got what they call extended handoffs. It's something that we really want to build into our offense a little bit more, as well."

Harbaugh added, "It will be a big challenge for us. Colt McCoy's a good, young quarterback and Carson Palmer, I think he's one of the best in the league. Both those teams are very talented. It's a tough division."

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Former Ravens coach Brian Billick told the Cincinnati Enquirer that fans should not confuse it with being the true West Coast system that Bill Walsh started here and later took to San Francisco.

"There's no such thing as a West Coast offense anymore. It doesn't exist," Billick said. "Everyone has taken different bits and pieces of it and its morphed into a number of different things. He may use some of the West Coast verbage but even the most ardent of west coast guys who came directly from the Walsh lineage whether its be via Holmgren to Andy Reid to Jon Gruden, they've all evolved it and it's morphed into different forms almost like the Dungy 2 or Tampa 2, everyone uses a form of it. To identify a team like that, it's kind of a misnomer because everyone is doing it."

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