This is Day Two of The Daily, the newspaper created specifically for the iPad, and so far, I'm impressed.
I've said many times that books, newspaper and magazines must adapt to the iPad, rather than simply repackage content that was designed for a print or web audience. The iPad's startling display, portability and video capabilities make it much more of an entertainment device than a laptop, and that's what media companies need to address.
And that's what I like about The Daily -- the way it integrates text, video and other multimedia features. News Corp. has built a publication that is much more attractive and innovative than the iPad versions of newspapers. It's not perfect. You won't need hours to read it, and as PC Magazine noted, the reporting is not as deep as The New York Times. Others have questioned whether it is out of step with iPad viewing habits, which tend to clump in the evening, rather than the morning.
But the navigation options -- including a "carousel" of stories that takes advantage of the touch screen -- is slick. The photos are sharp, and the ads are enticing. Keeping it fresh every day will be a big challenge. But it's a promising start.