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Eye-Fi: send your pics from your fancy DSLR camera to your iPhone

I own a pricey DSLR camera, a Canon, that I hardly ever use because I'm always snapping pics with my iPhone and emailing them to friends and family, or uploading to Facebook or Twitter.

It's a trend in digital camera usage that has shifted for thousands, if not millions, of people, as cell phone cameras have gotten better and the social networks we feed with pics circumscribe our lives.

That's why I never really paid much attention to Eye-Fi's photo memory cards that could upload photos from your camera to your computer or the Web (via a Wi-Fi network.) The product just didn't offer enough instant-gratification for me.

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The truth is, my Canon was getting dusty, while the iPhone became the main photo workhorse in my house. I was hardly uploading pics from my Canon to computer anymore, maybe a half-dozen times a year.

But today, Eye-Fi announced a new product development called Direct Mode (which will be available later this year). And it may encourage me to do two things: 1) actually buy an Eye-Fi product and 2) persuade me to use my DSLR camera in conjunction with my iPhone to take photos and share them on the Web, wherever I am. It just might make my camera relevant again.

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The new Eye-Fi cards (starting at $49) offer the "ability to transfer high-resolution pictures or videos directly and wirelessly from their camera to their smartphone or iPad within seconds," according to a company press release that landed in my inbox today.

So, basically, I can carry around my Canon, shoot great pics, effortlessly upload to my Iphone and then share with the world? That sounds like as good as it's gonna get in the realm of digital photography and mobile devices, unless the DSLR makers completely redo the guts of their cameras and embed them with cellular transmitters and GPS chips.

Well played, Eye-Fi. Well played.

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