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Apple opens an app store -- for the Mac

The App Store for the iPhone/iOS platform has been a huge success for Apple and a trend-setter in the world of mobile devices. Now the company is trying to replicate that model for its desktop and laptop computer business.

Today, Apple announced that it had opened the Mac App Store for business, with more than 1,000 free and paid apps. You can launch the store on your computer with a software download at http://www.apple.com/mac/app-store/.

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The Mac App Store follows the iPhone App Store revenue model, meaning that app developers keep 70 percent of sales revenues, while Apple gets the rest.

This will be an interesting experiment for Apple and developers, who sell their software through other channels online and keep more of the revenues/profits for themselves. Yet, consumers who are seeking a streamlined, authenticated experience through an official Apple storefront may find the Mac App Store attractive.

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But will the developers bite on it?

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