"I really wanted it to be Emma because she has a lovely voice and when you close your eyes she's very compelling and arresting. That story has a kind of amazing poetic feel to it, like a bedtime story but slightly scary. With Emma and the animation what could have been just a nice stroke was really captivating. To me it gives off an ancient, primitive storytelling thing. You feel the campfire in it, or shadows on a cave, and that's why I feel it's effective. It feels timeless, ancient."