xml:space="preserve">
xml:space="preserve">
Advertisement
Advertisement

Conan TBS debut scores with young viewers

Talk about great demographics, look at these Nielsen numbers for Conan O'Brien's first night on TBS.

Out of a total audience of 4.2 million viewers, 3.3 million were between the ages of 18 and 49.

Advertisement

At cable rates, this show looks like it is going to be absolute catnip for advertisers trying to reach young viewers: Think movies, fast food, automobiles, electronics. If this holds, network competitors like Jay Leno are going to be left with pushing denture tabs and stool softeners on their shows after local news. Read my positive review of Conan's premiere here.

In overall viewership, Conan's 4.2 million audience beats everyone from Leno at 3.5 million to Jon Stewart at 1.3. Yes, the "great American satirist," Stewart, drew only 1.3 million viewers, less than a one-third the Conan audience.

Advertisement
Advertisement

Here's the release from TBS:

Recommended on Baltimore Sun

Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement