I could be cynical about this and say, "Bill went on Whoopi's show to pump for his book, and now, here's Whoopi on Bill's show selling hers. Is it theater, show-biz, sales and self-promotion, or is it culture wars?"
That's what I was mad about when O'Reilly first went on "The View," talked about Muslims and 9/11, and Goldberg walked off the set. I thought, "You want to use these shows to scratch each other's back and cross-promote, fine. I get it, I've been covering this business a million years. But you don't talk about such profound and complicated matters as 9/11 and the role of Muslims in that traumatic event when you are hustling books."
And then, I got even madder when Juan Williams, a journalist and historian I admire greatly, got caught up in the crossfire that followed O'Reilly's appearance on "The View."
But all that said, I have to admit that I enjoyed this video of O'Reilly interviewing Goldberg. It will air Tuesday night on "O'Reilly's show. Check it out and then click ahead for some more of my thoughts.
I think O'Reilly is an absolutely masterful show host. He understands this medium and his persona as well as any nightly performer since Johnny Carson. And I don't make that large historical comparison casually.
But you have to smile at both the huge ego and sense of insecurity involved in his continued line of questioning as to what people said about him when he left the set. Keith Olbermann will never come near this guy in a million years of trying.