Giant supermarket has picked up the soup, too. Bell's Famous Chili is in the hot bars in 180 stores, from Delaware to Northern Virginia.
Needless to say, Bell is no longer making the soup himself in crab pots. A contract manufacturer mixes it up now in 2,000-pound batches. Which means Bell is back in his seat in the stadium, watching the game and enjoying his chili, which he described as a healthful blend of turkey, black beans, onions, red and green peppers, tomatoes and spices.
"As stadium fare goes it's pretty healthy," he said. "It's a great comfort food."