If anyone doubts that we're headed for the Rapture, or whatever else The End will be called, just note this: Troy Polamalu of the Pittsburgh Steelers has had his hair insured for $1 million. The policy with Lloyd's of London was taken out by head & shoulders, which he endorses. "As a second year spokesperson for the brand, head & shoulders recognizes the value of Troy's extremely full and thick Samoan locks, so [with Lloyd's] ... they've created the first ever insurance policy to protect his iconic mane for the entire NFL season," the company said in a news release.
No word on what would trigger a payout. But as a test, Baltimore Ravens fans (count me among them) would be happy to have Ray Lewis bring out some clippers when the teams meet on Oct. 3. That would be the REAL Rapture.
Polamalu, a five-time Pro Bowl player, wears his hair long as a tribute to his Samoan heritage.