This makes you want to puke. A huge banner ad across the top of the NYT's home page today shows an adorable little girl clad in a WASPy, faux-period outfit including a cable-knit sweater and an artful-dodger cap with a pheasant feather jauntily sticking out. Ralph Lauren presents The First Shoppable Children's Storybook RL GANG, says the copy.
The WSJ tells us:
I see no difference between this and ads to sell sugary junk cereal on kids' TV shows. This may be worse because it corrupts the magical experience of juvenile reading. You can buy "Willow's" cable-knit sweater-jacket for $250. Unless, of course, you're one of the 10 percent of Americans who is unemployed.