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Tweet Jimmy: NBC looking to get Emmy interactive

NBC is promising to break some new ground with a more interactive Emmy telecast Sunday night, and I am eager to see how it goes.

There are two aspects the network is trumpeting: Host Jimmy Fallon fielding tweets from viewers during the telecast, and the network streaming a "backstage" webcast using seven cameras to give viewers a look at what is happening behind the scenes with winners, losers, presenters and some of the production aspects of the show.

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The Twitter stuff sounds a little gimmicky, but maybe that's me. But the live stream "backstage" webcast, that I like a lot. And I would probably be watching exclusively online if I didn't have to write about the telecast.

QUESTION OF THE DAY: Do you think Fallon will be "dancing" with Kate Gosselin Sunday night? If he does, will it cause you leave the room?

Here's the NBC release on how to tweet.

Here is some of NBC's release on the backstage stream at nbc.com:

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