The Cosmos went bust because of conflict within the team, the feckless expansion of the North American Soccer League, and a poorly thought-out leap into television. But "Once in a Lifetime" makes the team history a giddy ride. Put together in a dynamic, split-screen style that conveys the excitement of 1970s pop culture as well as the virtuosity of its soccer stars, the movie seizes on a moment of real-life hyperbole. Nothing in it is overblown, no matter how outlandish, including the film's title. Going through the Sun clips this morning, I read about Pele's appearance in Baltimore in 1993, promoting the 1994 World Cup. (That's Pele at the event, above.) A working mother pulled her son out of school and drove from Gibbstown, N.J., to the Inner Harbor, for three hours, to see Pele, because, as she told Mike Preston, "This is a big, a once-in-a-lifetime thing."