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The TV President: Obama to appear on 'The View'

President Obama, who just a few weeks ago said he doesn't have time "to perform theater" for TV, will appear on ABC's "The View" Thursday. The show claims it is the first time a sitting president has done daytime talk TV.

It follows a pattern of this presidency I've often described here as: When the going gets tough, the president goes on TV -- usually in entertainment venues that guarantee he will be celebrated and can control his message. Think Jay Leno, ESPN or the Food Network.

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In terms of the deeper meaning, this visit looks like a direct response to the intense criticism he has received for his administration's harsh and abrupt firing of USDA worker Shirley Sherrod last week. This is Obama trying to address the many female viewers of Tthe View" who might have been particularly offended by the way Sherrod was rushed and bullied to resign by the White House.

As for a friendly setting, the show's press release says topics will include "his administration's accomplishments." Barbara Walters, the executive producer of the talk show who has been out for surgery, will also make an appearance on the telecast in response" in honor" of Obama appearing on the show.

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Here is the release:

The release continues:

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