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New Kindle models -- new low prices

New Kindle models -- new low prices

Amazon has announced new, cheaper versions of the Kindle -- another step in the relentless price-cutting of e-readers. A model equipped qith 3G technology sells for $189, and a Wi-Fi only version sells for $139.

Among the upgrades: The new Kindle's body is 21 percent smaller and 15 percent lighter. The battery lasts for a month and storage space has doubled, to 3,500 books, according to the company.

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Remember, about five weeks ago, a Kindle (not the new version) would have set you back $259, so the new models represent a dramatic shift for Amazon. The Wi-Fi version undercuts the price of a similar nook from Barnes & Noble by $10 -- though I wouldn't be surprised to see a quick, corresponding price cut from B&N. Borders' no frills Libre is still a cut below, priced at $120.

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