An esteemed former colleague of mine turned me onto this intriguing New York Magazine story about the effects of Prohibition.
Before Prohibition, most women didn't drink in bars. Saloons were men-only. That changed during Prohibition.
People didn't really have house parties (as we know them today) until Prohibition either. And people didn't order name brand liquor with the same enthusiasm until Prohibition.
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Definitely check out the article. It's cool stuff.
(Baltimore Sun archive photo of Martick's, which looked like -- but wasn't -- a speakeasy.)