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Late news once again a two-way fight in Baltimore

There's been a significant swing in the late-news ratings war in Baltimore the last three months. After years of a back-and-forth battle between WJZ (Channel 13) and WBAL (Channel 11), WJZ started to dominate at 11 p.m. last fall in the wake of NBC's misguided decision to air Jay Leno at 10 on weeknights.

But Leno has been gone from prime time for two months now, and things are looking much better for WBAL. In fact, it is fair to describe the time period as a fight once again between WJZ and WBAL.

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Overall with adult viewers, WJZ wins weeknights at 11, while WBAL wins the seven-night contest in late news ratings, according to Nielsen ratings for April.

Here are some of the numbers:

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In total adult viewers, for weeknight late news, WBAL went from 83,000 in January to 86,000 in April. WJZ, meanwhile, went from averaging 116,000 to 89,000 viewers. WMAR (Channel 2) moved from 27,000 to 24,000.

 
For the seven-night ratings in adult viewers, WBAL went from 89,000 to 93,000 viewers. WJZ moved down from 120,000 to 86,000. WMAR dropped from 28,000 to 24,000. 
    
 
In the key news demographic of viewers 25-to-54 years of age, WBAL and WJZ tie weeknights with 34,000 each, while WMAR has an audience of 11,000.

On the seven-night, WBAL edges WJZ out by 3,000 viewers. 
   

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