I'm not even talking organic or local food. I'm talking about what really should just be called "food": edible items free of fake colorings, fake flavorings, trans fats or high-fructose corn syrup. Even with store-brand organics and "natural food" aisles in conventional supermarkets, you still have to whip out the bifocals and read the list of ingredients to make sure that stuff doesn't sneak into your cart. The big "no trans fats" on the front of the package? Doesn't really mean no trans fats. It means no trans fats per puny serving. And "whole wheat" doesn't mean 100 percent whole wheat. It means some whole wheat -- even in Whole Foods.