Sarah Palin builds personal brand -- and bank account

Here's another chapter in the intersection of publishing and politics. A New York magazine article strongly hints that Sarah Palin walked away from the Alaska governor's office last summer because it was crimping her planned book tour for "Going Rogue." Here's an excerpt from the article: "Two former Palin-campaign aides—Jason Recher and Doug McMarlin—were hired to plan a book tour with all the trappings of a national political campaign. But there was a hitch: With Alaska's strict ethics rules, Palin worried that her day job would get in the way. In March, she petitioned the Alaska attorney general's office, which responded with a lengthy list of conditions. 'There was no way she could go on a book tour while being governor' is how one member of her Alaska staff put it."

Palin's voice is nowhere to be found in the article, and I suspect that the anecdote actually has lots of grey shadings. But it illustrates a larger point: Palin saw the opportunity to build her personal brand, and to do that, she had to spend lots of time in the Lower 48. Reality TV shows, speeches, multimillion-dollar book deals -- it all leaves little time for governing. As we've seen, the big money does not follow party lines. President Obama has benefited big time -- as have relatives such as Michelle's brother, Craig Robinson. So who's to blame Palin for her career move?

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