In the ad, a feisty young volunteer at a retirement home gushes about getting his "preak on" with an elderly woman.
"How could I resist, especially considering this might be her last chance,” he says. “I was a little concerned with how her hip would hold up, knowing we'd be at it all day long."
The commercial, one of six ads airing on local radio stations, is part of a controversial ad campaign for this year’s Preakness Stakes. Listen to it here. The "Get Your Preak On" slogan also appears online, in TV ads and on billboards and bus stops around Baltimore.
Do you think it's in poor taste? Or is it effective? E-mail me at sam.sessa@baltsun.com ...
When Pimlico officials banned the long-standing tradition of BYOB last year, the infield was a shade of its former self. This campaign is aimed at bringing back the party-seeking 20- and 30-somethings to the infield.
So far, it's working, according to Maryland Jockey Club President Tom Chuckas. Infield ticket sales are up five percent compared to this time in 2008 -- the last year patrons could bring their own beer and wine to the infield.
"People like the campaign and people don't," Chuckas said. "But I will tell you one thing -- everyone has an opinon and everyone's noticed it. And after all, isn't that what advertising and marketing is all about?"
(Photo courtesy of Elevation)