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Hello Kitty now lapping up adult beverages?

Hello Kitty wine? I'm puzzled. Very puzzled.

Who exactly is this for? (And no, I don't believe this is an April Fools!)

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The wine, is for real and brand new. Though Hello Kitty is very Japanese, the wine is made in Italy. Its motto? "Our favorite girl has grown up."

According to Entertainment Weekly, the wines aren't cheap -- costing $19.99 to $29.99. Paris Hilton is a known Hello Kitty fan. Maybe she'll be swilling it.

Considering the kitty is best known for appearing on little change purses, pencil holders and barrettes, this might be a bit of pop culture misfire. But what do I know....

There's a sweet pink, of course; a couple Pinot Neros and a brut rose. Drinking Hello Kitty would be wrong. Like Sponge Bob wine wrong. Or Snoopy wine.

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