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Bill Clinton signs on with Laureate

This is a pretty interesting marketing story from Baltimore's Laureate Education. Laureate, which runs for-profit universities around the world, signed Clinton as its "honorary chancellor" to advise Laureate universities and "encourage civic engagement and youth leadership on important social issues during his appearances at university campuses and in print and online messages to the nearly 600,000 students in the Laureate network."

This is probably costing Laureate a pretty penny, but it could pay huge dividends for the company. Clinton is a rock star overseas. Having him show up in Laureate literature and on Laureate's campuses in Europe, Asia and South America should hugely raise the company's profile. Very bold and smart idea and a coup for Laureate boss Doug Becker.

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