It only took two days, several e-mails, four phone calls and a rogue McDonald's franchisee who just moments ago shared a perceived company secret, but I finally got the price on that new McBistro sandwich.
It's $3.39. That includes lettuce and cheese.
You can add two slices of bacon for 70 cents.
After lots of back and forth, and a slammed phone at a local Golden Arches, the McDonald's PR machine coughed up the basic sandwich price last night. But the cost of the optional bacon -- key to the whole bistro pretension -- remained a mystery until I reached a friendly McDonald's franchisee this morning.
If I'd known it was going to be so hard to get the price, I would have just stopped into a McDonald's and looked at the menu.
But then my clothes would have smelled like a bistro.
AP photo